To finish up the series on Email Marketing we are talking about how to convert email subscribers to paying clients.  In this episode, I mention the nurture sequence and its importance.  There is a training inside the Virtual Assistant Advantage Training Vault all about nurture sequences that includes a template and guide. You can find more about it here.

We are going to talk about 5 steps you can take to turn email subscribers into paying clients. 

1. Provide Value 

If you remember, one of the first steps in this email marketing process was to create something of value to give away for free in exchange for a name and email address. So, you want to continue in that regard by continuing to provide value to your email subscribers. Try to give them a little something extra from time to time. 

One of the steps is to have a nurture sequence, and I have a download about creating a nurture sequence. You can find more about it here. The nurture sequence is kind of the second step after they get the free offer. It continues to provide that value and build that relationship. In the nurture sequence that I follow, one of the things you do is give them a little something extra for free that you haven’t already promised. You’re always under-promising and over-delivering on what you are giving your email subscribers. 

2. Educate Your Subscribers 

This kind of goes hand in hand with providing value. You want to educate them because many times I find that my VA clients don’t know what they don’t know. They often don’t know what they need. Maybe they need to be educated on why they need an email list, start a podcast, or should be repurposing their content. All the things that I provide services around. Educating them about the services you provide, and not in a spam-like way, but just to educate them about that topic and how it could help them will help you to help them. Providing education around those topics that you provide services around is a great segway into offering to help them. 

3. Offer to Help Them

This can be in a very subtle way that shows you provide these services and share that with them. This would be before you go in and actually ask for the sale or deal. You could share with them that this is what you do, point them to your website, or share with them your list of services. You could even create a special for those on your email list that gives them the incentive to sign up to work with you.

4. Ask for the Sale

After offering to help, then you need to ask for the sale or close the deal. That’s where you’ve offered your help and you ask if they would like to take the next step in working with you. Then point them in the right direction. For many of us that might be a free consult, and you point them to sign up for the free consult and schedule that on your calendar, whatever the case may be for you. You should have a process by which you do this with your clients or potential clients, but whatever your process is, you point them to the next step. 

5. Ask for Referrals 

Finally, not only do you ask for the sale from them, but you take it one step further and ask for referrals. You can ask them if they know anyone else that could benefit from these services, or even ask them to forward the email they received on the topic to someone that would benefit from these services. It doesn’t have to be as sales oriented as “send me a client”, but forward this email to someone who could benefit from this education, article, blog post, etc. That is not only a way to grow your email list, but to also grow your client list. 

Those are 5 things you can do to convert an email subscriber into a client and grow your email list.  I hope over the last few blog posts you have learned about email marketing and understood why it is important. Even as a VA to be using email marketing in your business and how to make it worth your while and convert it into cash, of course.


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