Starting a virtual assistant business is one of the smartest, most flexible ways to work online—and the demand has never been higher. Entrepreneurs and business owners are craving help behind the scenes, and that’s where you come in.
But let’s be real: landing that very first client can feel intimidating. We all start with zero clients and zero testimonials. The good news? With the right steps and some consistency, you can absolutely do this.
In this post, I’ll walk you through the first steps: getting clear on what you offer, showing up professionally online, tapping into your network, and—most importantly—not giving up before the breakthrough.
1. Get Clear on What You Offer
Before you start looking for clients, let’s get super clear on what you actually offer. This part matters more than you think—because clarity builds confidence, both in you and in the people considering hiring you. Start by making a list of what you’re naturally good at: admin tasks, email and calendar management, social media, podcast support, research, writing, organizing—whatever lights you up and comes easily to you.
Then ask yourself, who do you want to serve? Maybe it’s busy entrepreneurs, authors, coaches, or speakers. The more specific you are, the easier it is to speak directly to the people who need your help.
Don’t fall into the trap of trying to do everything. Start with 2–3 solid services that you feel confident offering. You can always add more later as you grow and learn what you love.
Keep your offers simple—hourly packages or a basic list of services are great starting points. When I first started, I offered a monthly hourly package that renewed when the hours ran out or at the end of the month. Easy for me, easy for my clients.
When people know exactly what you do and how to get started with you, saying “yes” becomes a no-brainer.
2. Create a Simple Professional Online Presence
Let’s bust a myth right now—you do not need a fancy website to start landing clients. I’ve been working as a VA for eight years, and I still don’t have a website. What you do need is a clear, professional online presence that shows people who you help, what you offer, and how to get in touch.
When I first started, I focused on creating a solid LinkedIn profile and a Facebook business page. I showed up daily on LinkedIn to connect with people, comment on posts, and stay active. It wasn’t about selling—it was about showing up consistently and building relationships.
(I learned how to create a solid LinkedIn profile from this LinkedIn 7 Day Challenge, it’s FREE!)
I also joined Facebook groups where online business owners were hiring VAs. Many of them post job opportunities, and yes, sometimes you’ll have to apply or email directly. The key? Follow their instructions exactly. It shows you’re organized, trustworthy, and ready to work.
Keep your profiles simple, clear, and client-focused. Add a short bio, list your services, and make sure it’s easy to contact you. You want someone to see your profile and think, “Yes! She’s exactly what I’ve been looking for.”
3. Leverage Your Existing Network
Here’s the beautiful thing: your first VA client might already be in your circle—or just one connection away. Don’t overthink it. Start by sharing what you’re doing with the people who already know, love, and trust you. Post on social media, send a few emails to former coworkers or friends and let them know you’re now offering virtual assistant services. And don’t just tell them—ask them to share your info with anyone who might need help.
Now, I’m not saying flood your Facebook feed with business promos (nobody loves that), but people genuinely enjoy cheering you on—especially when you’re stepping into something new. A heartfelt post or a behind-the-scenes peek at your new journey goes a long way.
And don’t underestimate the power of mom-life connections. We know people. We talk. We recommend. Just by being bold enough to share, you’ll start planting seeds that can grow into opportunities. Keep showing up, and watch how God opens the right doors at the right time.
4. Get Visible in the Right Places
If you want to land your first VA client, you’ve got to show up where people are already looking for help. One of the best places to start? LinkedIn. Build a strong profile, connect with people in your niche, and engage daily. Don’t just scroll—comment, encourage, and share helpful content. You can also join LinkedIn groups where your ideal clients are hanging out and start building real relationships.
Another place full of opportunity? Facebook groups for VAs or entrepreneurs. Look for ones that share client leads, post opportunities, and create space for networking. Show up consistently, offer encouragement, answer questions, and be generous with your knowledge. People remember those who help without immediately pitching.
Yes, there might be a few spammy or sketchy posts out there—trust your gut and skip those. But the real ones? Total game-changers.
If you need to build experience and testimonials, consider offering a discounted rate to your first few clients or serving a nonprofit or ministry you love in exchange for a testimonial. You’re not giving your time away—you’re investing in your foundation.
5. Make Your Proposal Stand Out
When you’re applying for a VA job or responding to a potential client, always tailor your message to their specific needs. Read the post carefully, follow every instruction, and make it clear that you’re not just copy-pasting a generic pitch—you’re paying attention. Clients can spot the difference a mile away.
In your message, share a quick intro about who you are—both personally and professionally. Then explain exactly how you can help them solve a problem or take something off their plate. Keep it clear, kind, and client-focused.
End with a warm call to action: offer to hop on a quick Zoom Discovery Call, answer any questions, or share samples of your work. (And don’t stress if you’re just starting—use examples you’ve created or offer to do a small project to show what you can do.) After every discovery call, I send a personalized proposal in Canva with a breakdown of tasks, my monthly package options, and easy steps to get started.
The goal? Make it simple for them to say yes.
6. Stay Consistent and Don’t Give Up
Building a business takes time—and that’s completely normal. We’re not meant to grow something overnight. God works in seasons, and your journey is unfolding exactly on His timeline. So don’t tell yourself you’re behind. You’re not. You’re right where you’re supposed to be.
There will be “no’s.” That’s part of the process. But every “no” brings you one step closer to the “yes” that changes everything. Learn what you can, don’t take it personally, and keep going.
Stay visible. Keep showing up, both online and in real life. Continue refining your services, learning new things, and connecting with people who need what you offer. The consistency will pay off.
And don’t forget to celebrate the progress. A new follower, a discovery call, a referral from a friend—those are big wins. Every small step is building something beautiful and sustainable. Keep showing up and trusting the process.
You’re Closer Than You Think
Starting your VA business might feel overwhelming at times, but you are so much closer to that first client than you think. You don’t need to have it all figured out. You just need to take the next right step. Get clear on your services, show up online with intention, share your journey with the people around you, and keep your eyes open for the opportunities God places in your path.
Remember, every connection, every small win, and even every “no” is a building block in the business you’re growing. Stay consistent. Stay faithful. You’re not behind—you’re right on time. So go ahead—send the message, share the post, and apply for the job. Your thriving VA business begins with bold, imperfect action.
You’ve got the gifts. You’ve got the calling. And with a little courage and a whole lot of faith, you’ve got everything you need to take that first step.
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